Local SEO + websites for Bay Area service businesses
Smaller businesses are showing up on Google. You’re not. Let’s fix that.
We get Bay Area service businesses to page 1 of Google — Maps included. Month-to-month after onboarding. Pricing on this page. No 6-month contracts, no agency runaround.
Free, takes 60 seconds. No email required. Live Google rank, page speed, and GBP visibility.
Top 3 in Maps
Your handymen
Westside competitor
Downtown competitor
Now ranking
#1 in Maps
GBP managed
You stay Owner
Recent client result
Before us
No website. 2 clients, all word of mouth. Zero paid ads.
30 days after launch
1 new client + 2 phone calls — from the site, not word of mouth.
Well Prepped Life — Mountain View, Bay Area in-home meal prep. They came to us with no website and two word-of-mouth clients. We built the site, audited it, set up the Google Business Profile, ran the local SEO. Within 30 days the site itself was generating leads.
Read the full case study → · Also: 66-service GBP catalog live, 7 striking-distance keywords moving toward page 1, serving 25 Bay Area cities.
70% of local clicks happen in the Map Pack
If you're not in the top 3 of Google Maps for your core service, you're invisible to most of your future customers — even the ones in your neighborhood.
Wix and Squarespace load slowly. Google penalizes that
Page builders ship bloated CSS and slow JavaScript. Google's mobile algorithm uses load speed as a ranking signal — your DIY site is competing with one hand tied behind its back.
Most agencies hold the keys to your business
Your domain, your GBP, your code, your content — locked behind their login or contract. Yours stays yours. Day one. We work as Manager on your GBP, never Owner.
Most monthly reports lie
Vanity-metric screenshots. Fabricated keyword positions. Numbers that don't tie to actual traffic. Yours will be a written narrative against live Google data — what we shipped, what moved, what's next.
What every step actually means for your business
Most agencies hide their process.
Here’s ours.
From deposit to live in 1–2 weeks. From live to ranking in 60–90 days. Below each step, what we actually do — and what it means for your bottom line.
Deposit + 15-min intake
$97 / $148 / $324 deposit (Starter / Growth / Scale) — roughly half the first month, covers build labor. We collect business info, NAP, services, target cities, competitors, and existing accounts.
What this means for you
You don't pay full price until the site is live. The intake doubles as us telling you, in writing, exactly what we'll build and when — so there's nothing vague to argue about later.
Setup phase (1–2 weeks)
We build the site, integrate your booking platform (Booksy, Fresha, Square, Cal.com, Vagaro, GlossGenius), do GBP setup, ship schema markup, and submit to search engines. Growth and Scale layer on active GBP optimization, posts, and citations.
What this means for you
Most owners spend 3+ days fighting Wix or Squarespace and still have nothing usable. You spend 15 minutes giving us your info and walk away with a real site, a working booking flow, and a Google profile set up correctly the first time.
Go live + first month begins
Subscription starts the day the site goes live. Starter is month-to-month from day one (7 days notice). Growth and Scale have a 3-month initial term — because honest local SEO needs 60–90 days to register — then become month-to-month with 30 days notice.
What this means for you
Your phone starts to ring while we’re still working. Well Prepped Life had no website and 2 word-of-mouth clients. 30 days after launch they had 1 new client + 2 calls from the site itself. If the calls don’t come — page 1 in 90 days or your fourth month is free, in writing, in your contract.
What to expect, month by month
Local SEO is a build, not a switch. Anyone promising “top of Google overnight” is either lying or planning to use tactics that get your profile suspended.
| Window | What happens | What you should NOT expect |
|---|---|---|
| Weeks 1–2 | Site live, GBP set up, sitemap submitted, citations begin (G/S), reviews flip on (G/S) | Phone exploding, top-of-Google positions, immediate flood of leads |
| Month 1 | 40% of citations live, 2–3 secondary keywords moving, first measurable lift in Search Console impressions | Page-1 head terms in your home city |
| Weeks 6–7 | Citations 80% complete, striking-distance keywords hit page 1 (Growth), first measurable lead increase | Domination across all keywords yet |
| Months 2–3 | Core 30 pages indexed and ranking, Maps 3-pack stabilizing in your home city, 2–3× calls vs week 1 for most clients | Head terms in competitive markets to be locked in (those take 4–9 months) |
| Months 3–6 | Primary head terms moving page 2 → page 1, geographic expansion (Scale), 50+ reviews, AI search citations starting (Scale) | Stopping the work — the compounding hasn't started yet |
| 6 Months+ | Sustained growth phase, rank map mostly green across your service area, review velocity stable | Anyone telling you it took 30 days |
The foundation — included in every tier
One-time setup work that ships with every plan. Most agencies bundle 3 of these and charge $2,000+ extra for the rest.
Custom-built website
5–10 pages on Starter, up to 40 on Scale. Real code we control — not a Wix template. Built on the same hosting Disney+ and Notion use, sub-second loads on phones.
GBP setup or rescue
We set up or rebuild your Google Business Profile, fix wrong categories, fill blank fields, and stand up the basics. Active GBP management starts at Growth.
Google Analytics + Search Console + Bing
Painful to set up correctly, easy for us. Without analytics, you're spending money on marketing without knowing what works. Bing Webmaster also powers ChatGPT and Copilot.
Schema markup + sitemap + IndexNow
Invisible code that tells search engines exactly what your business is. Plus we ping Bing the moment new pages go live — no waiting weeks for Google to find it.
AI-search-ready foundation
Configured so ChatGPT, Claude, Perplexity, and Google AI Overviews can read and cite you. FAQ schema by default, AI crawler allowlist, structured Q&A. Most small-biz sites are technically blocked.
Booking integration
Booksy, Fresha, Square, Cal.com, Vagaro, GlossGenius — whatever fits your business. Embedded on the site and connected to your CTAs. The single biggest conversion lever in local services.
Tap-to-call mobile button
Persistent click-to-call on every page. Tapping dials your business directly — no copy/paste. ~70% of local searches happen on mobile; missing this button kills conversion under 1%.
Live map + one-tap directions
Embedded Google Map with a Get Directions button that opens Apple/Google Maps for turn-by-turn nav. Standard on our sites; competitors typically embed a static screenshot or skip it.
Live review widget
Your latest 3–5 Google reviews on your homepage, auto-refreshing daily from your live GBP via API — not a static screenshot that goes stale the moment it ships.
Core Web Vitals guarantee
Every site we build passes Google's CWV (LCP <2.5s, CLS <0.1, INP <200ms) on launch and stays there — monitored monthly. Sites that fail get demoted in mobile rankings.
5-document strategy tree
Service entity research, GBP categories map, goal-completion rewrites, local SEO content plan, schema spec. Every decision documented in plain English so you can hold us accountable.
Service catalog expansion
Owners list 5–10 services from memory. We mine the full GBP taxonomy and competitor coverage to surface 30–80 services you should be ranking for. The difference between “haircut” and 6× the search surface.
Enterprise hosting + WAF + DDoS
Same network protecting Disney+, Discord, and ~20% of the internet. Free SSL (auto-renewed forever), DDoS protection, malware shield, image optimization. Most agencies charge $20–$50/mo extra.
Privacy + terms + accessibility
Required by law in most states (especially California and New York). Protects you from lawsuits. Average ADA accessibility settlement is $25,000.
Custom email on your domain
name@yourdomain.com aliases that forward to your inbox. Free, takes us 5 minutes, and looks far more professional than a Gmail address on every business card.
Asa Rogers
Founder, Assurgit
Why the system is credible
Local SEO is one of the most opaque corners of the marketing world. Owners get pitched the same vague packages, sign 6-month contracts, and end up with nothing they actually own. Assurgit was built to change exactly that — own what we build for you, see what's done, and walk away clean any time.
Built by an owner of multiple service businesses who got tired of the agency runaround — opaque deliverables, six-month contracts, no proof of work, and no real ownership of the assets they paid to build.
Assurgit is the system the founder wished existed — own what you build, see what's done, and leave any time without losing the work.
Software engineer building production AI systems — RAG pipelines, document intelligence, workflow automation. Prior work at Sandia National Labs, Deloitte, and Sonoco across regulated and high-stakes environments.
The infrastructure behind Assurgit — the citations engine, the SERP scraping, the schema generation, the monthly health reports — is production-grade automation, not a freelancer juggling tools.
US-based. Manager-only on your Google Business Profile. Strategy, audits, and review responses written by us — not handed to offshore labor at $5/hr. Content drafting is AI-assisted; we edit before publish.
You always know who's doing the work, where the data lives, and what happens if you leave (free handoff, no fee, no fight).
What you get that you're probably not getting now
The gap between a service business that ranks and one that doesn't isn't talent or reviews. It's a handful of unglamorous, technical things — done consistently, every month.
Stop juggling three vendors
You probably have one person for the website, another for the GBP, a third for content — and they don't talk. Every handoff loses information and adds margin. With us, the same team owns the site, GBP, citations, content, and reporting. That's why prices are this low and turnarounds this fast.
Compete on more than just looks
Wix and Squarespace look fine. They're slow on mobile, ship no schema, and Google penalizes both. Your site will run on the same hosting Disney+ and Notion use — sub-second loads on phones, schema by default, faster than 95% of small business sites.
Actually rank for every service you sell
If your GBP lists 12 services but your website is one homepage, Google has nothing to point queries at. Most agencies miss this. Your site will have a dedicated, optimized page for every service and every city you serve — day one.
Get reports you can verify yourself
Most monthly reports are screenshots from a dashboard you can't see and don't trust. Yours will be a written narrative — what changed in your market, what we shipped, what moved in your rankings, what's next. Every number traces to a real source you can click into.
Programmatic NAP enforcement
Your name, address, and phone live in our database as the single source of truth and get pushed byte-for-byte to every directory. Manual agencies fat-finger one suite number and lose 3 months of citation work.
Written 5-doc strategy tree
Every client gets a written package — service entity research, GBP categories map, goal-completion rewrites, local SEO content plan, schema spec — explaining every decision. So you can hold us accountable to it.
US-based, not offshore template work
Strategy, audits, monthly reports, and review responses written by us in the US. Citations run by our own automation — not $5/hr offshore labor. No part of your account handed to a stranger overseas.
You own everything we build
Code, content, GBP, domain, data — yours from day one. We work as Manager on your GBP, never Owner. Free code export and Loom handoff at cancellation. Most agencies blur this line; we make it the headline.
Who this is for
Local service businesses that get most of their work from people searching online — US-based.
Trades & Home Services
Handymen, contractors, electricians, plumbers, landscapers. Service-area pages and GBP service-area tuning are the highest-leverage moves.
Best fit: GrowthSalons, Barbers & Personal Care
Salons, barbershops, personal trainers, chiropractors. The Maps 3-pack is the whole game; service catalog expansion 6× the search surface.
Best fit: Starter or GrowthSpecialty Service Niches
Meal prep, attorneys, dentists, advisors, mortgage brokers, CPAs. Voice-of-customer research and competitor intel separate you from generic agencies.
Best fit: Growth or ScaleWhat the alternatives still leave on your plate
| Alternative | Assurgit edge |
|---|---|
| Fiverr $40 GBP gig | Manager-only GBP access, white-hat citations, no-spam guarantee |
| Wix or Squarespace + DIY SEO | Custom code, schema by default, sub-second loads on enterprise hosting |
| Local marketing agency | Month-to-month after term, monthly reports against live data, free handoff anytime |
| DIY local SEO | Done-for-you with a written playbook so you can hold us accountable |
Frequently asked questions
Everything you need to know before booking a call.
No — and nobody honestly can. Google's algorithm has 50+ factors and explicitly forbids guaranteed-ranking gigs. Anyone promising #1 is either lying or planning to use spam tactics that will get your profile suspended within 90 days. What we guarantee is that your profile and site will be optimized correctly — which is the single biggest controllable factor in local rankings.
Yes — but you don't lose anything. We migrate your existing content into our template, set up 301 redirects so Google treats your new site as the same entity (preserving any existing ranking authority), and import your blog posts and photos. The old site comes down only when the new one verifiably matches or outranks it. Most clients see no ranking dip — and a measurable lift within 60 days from the technical improvements alone.
Starter: yes. Month-to-month from day one, 7 days notice before your renewal date. Growth and Scale: not for the first 3 months. The initial term exists because the work — citations, content, GBP signals, indexing — needs 60–90 days to register. After month 3 it becomes month-to-month with 30 days notice. In all cases the cancellation itself is clean: no fee, no contract clause, no transition fee. You walk away with your domain, code, GBP, content, reviews, and citations.
$97 Starter / $148 Growth / $324 Scale — roughly half of the first month's subscription. Non-refundable; covers build labor performed before you're billed for month one (site setup, schema, citations kickoff, GBP setup, research, content drafting). If you cancel during onboarding before launch, the deposit stays with us — but you keep everything we've built (code drafts, research, content) as a free export.
After the 15-minute intake call, almost nothing. We need you to give us Manager access on your GBP (we send a step-by-step screenshot guide), forward us your existing domain registrar login (or we register on your behalf), and approve content drafts as we send them. That's it. No code, no plugins, no logging into anything ongoing.
Free and automatic. Site stays live until end of the billing cycle. You get a complete code + content export (zip or git push), the citations list with logins where applicable, a GBP handoff doc, a 5-minute Loom walkthrough of how everything is wired together, and we remove our Manager access from your profile. Optional paid migration ($200–$500) if you'd rather we physically move the site to your new host instead of handing the zip to a developer.
Yes to all three. Domain ownership stays with you — we point your existing domain to our hosting. Email aliases on your domain (name@yourdomain.com) get set up free as part of foundation; if you have an existing Google Workspace or Microsoft 365 setup, we leave it alone. Booking: we integrate with whatever you use today — Booksy, Fresha, Square Appointments, Cal.com, Vagaro, GlossGenius, Calendly. You don't need to switch platforms.
No. Every lead is yours. We don't insert ourselves between you and your customers. There's no per-lead fee, no booking fee, no markup on your service prices.
Fixable. GBP suspension reinstatement is included free with Growth and Scale — we identify the violation, draft the appeal, gather supporting documentation, and submit it. Most reinstatements come back in 2–4 weeks. If you're not yet verified, we coach you through the 60-second video walkthrough that gets you verified in 24–48 hours instead of the 2-week postcard wait.
The strategy, audits, monthly reports, and review responses are written by us in the US. Some content drafting is AI-assisted (Claude and GPT) — we edit before publish. Citations submissions are run by our own automation, not offshore labor at $5/hr. No part of your account is handed off to a stranger overseas.
The honest answer: a lot of them are, and you're right to be cautious. The pattern is well-documented — vague deliverables, 6-month contracts, monthly reports padded with screenshots that don't tie to traffic, and spam-link tactics that get GBPs suspended. Three things separate us. (1) Written strategy: every client gets a 5-document plan up front explaining every decision, so you can hold us accountable to it. (2) Monthly reports run against your live site and live Google data — no fabricated keyword numbers. (3) Cancel any time after the 3-month initial term, take everything with you (code, content, GBP, citations). If we were running a scam, we'd structure all three of those very differently.
No — done right, the migration usually lifts you. We map every existing URL to its new home, set up 301 redirects so Google passes the old page's authority to the new one, and import your content + photos. The old site goes dark only after the new one matches or outranks it. Most clients see a measurable lift within 60 days from the technical improvements alone (sub-second loads, schema, real service-area pages). The risk of staying on Wix is bigger: page builders ship bloated CSS that hurts Core Web Vitals — which Google explicitly uses as a ranking signal in mobile search.
Almost always, yes. There's an entire ecosystem of bad actors who scrape suspended GBP listings and cold-call the owners offering 'fixes' for $1,500–$5,000. Don't pay them. The reinstatement process is free — you submit an appeal directly to Google with documentation. We do this as part of Growth and Scale (no extra charge), or as a one-time $499 service if you don't want a subscription. Most legitimate suspensions reinstate in 2–4 weeks once the underlying violation is corrected.
Yes, and we do this regularly. The transition is: we audit your current setup (site, GBP, citations, content), identify what's worth preserving and what's broken, build the new site in parallel, and only switch DNS once we've verified the new site matches or beats the old one in technical scores. GBP transfer is a Manager-access change — your profile keeps every review and historical data. The old agency gets a clean handoff (we'll even help you draft the cancellation email if needed). Most agency-takeover migrations take 2–3 weeks and have zero ranking impact.
Page 1 in 90 days — or your fourth month is free
Stop guessing what’s broken.
See it in 60 seconds.
Free audit. No email needed to see the results. Live Google rank, page speed, GBP visibility, and the top 3 things costing you leads right now.
If after 90 days your top 5 keywords aren’t on page 1 of Google, your fourth month is free. In writing, in your contract.
Already audited? Book a 15-minute call → · Or email me directly
Manager-only on your GBP · Free code & content export anytime · No commission on your leads